In our last newsletter, we discussed some studies and surveys that confirm what we already know.
1.Members get more referrals in BNI.
2.Members realize quicker sales in BNI.
3.Members receive an amazing ROI in BNI.
We discussed the first point in the last newsletter. Last year BNI members passed 6.9 million referrals. That’s an average of over 45 referrals per member per year. Members get more referrals in BNI.
This time around let’s talk about the second point. Members realize quicker sales in BNI. The chart below came from international marketing expert, Per Sjofors, and his team. They did an evaluation of the “value proposition” that BNI offers its members worldwide. This shows a dramatic comparison between BNI and other networking groups.
Getting business quicker in BNI is very important in a struggling economy. This economy presents a huge opportunity for all entrepreneurs and BNI plays a big role in that opportunity. Members who really plug in fast get results faster. Training is a huge component of this success. BNI is not a training company, but we do provide cutting edge referral marketing training as a part of your membership. Make sure you participate.
BNI members’ businesses are constantly increasing. I believe this will become even more dramatic as we continue to leverage new technologies like BNI Connect. In the past, when you joined a chapter, you joined a local business network. Now, with our online technologies, you are a local business with a global network of over 140,000 BNI Members.
David Alexander—BNI Executive Director